Wine Business & Marketing
Wine Network offers a range of services in wine industry strategic business planning and advice, financial modelling, technical due diligence and asset appraisal. Our consulting team has had many years experience in a range of industry positions and working with many clients in Australia and beyond. It brings a unique insight to the factors which drive the wine business.
We have developed modelling techniques that illustrate the dynamics of vineyard establishment, operation and performance. These allow a financial assessment of prospective vineyard projects including investment required, cash flow and profitability forecasts. Similarly, the effects of management options can be modelled and their feasibility assessed.
At the other end of the value added chain, we can assess the effects of different price positioning strategies and analyse different market channel options. We can test the effects of changing scale and varying the distribution mix. Using our expertise and modelling tools, we can assist clients find their optimum marketing strategy.
In the production area, we have developed equipment schedules and construction budgets for a range of winery sizes. We have good general data on winemaking costs and can help predict the costs of production for a range of scenarios.
Putting together all these components of the wine value chain, we can help participants get a better understanding of the industry and the place of their business in that industry.
In the areas of mergers and acquisitions, Wine Network Consulting brings a strong technical and practical understanding to the due diligence process. We can assess management systems and advise prospective investors on the quality of assets and fitness for purpose.
In recent times we have also assisted financial institutions in their appraisal of wine assets, including plant, equipment and inventory.
Wine businesses are notoriously hungry for working capital. One of their main assets is their inventory and increasingly they seek to use this as security for their funding requirements. We can provide an in-depth appraisal of the quality of inventory and the management resources to maintain it in good order. We will report on prevailing market conditions and the likely realisable value of the inventory in the event it needs to be liquidated.
For existing vineyard, winery and wine business operations we can conduct reviews and audits of workplaces, systems and procedures and make recommendations on business and operational improvement. The range of reviews we have undertaken include product quality; Occcupational Health & Safety; Logistics; Standard Operating Procedures; Vineyard and Winery operations; sales and marketing; and environmental practices.
It is Marketing that has the greatest potential to impact on the profitability of a wine business.
Best practice vineyard management and state of the art winemaking may create great wine, but the rewards in brand reputation, sales and profit margins will depend on how well the Marketing is planned and executed.
A good Marketing strategy is even more of an imperative in the current market surplus.
Wine Network Consulting and its associates can offer a full range of wine specific marketing advice, drawing on their hands on experience in the domestic and international markets.
The specific marketing services available are:
- Assessment of market opportunity;
- Evaluation of product offer, fit to market opportunity, & strength of brand proposition;
- Design of market research for brand awareness, brand positioning, wine packaging, new products;
- Route to market alternatives;
- Marketing plans;
- Export marketing;
- Brand and channel management strategies;
- Marketing diagnostics or audits;
- Wine tourism potential;
- Cellardoor performance options.
All of these services are tailored to the challenges and specific circumstances of the client. Wine Network Consulting does not rely on standardised formulas or pre-packaged solutions.